This Is What's On Your Mind

The metrics for this blog show me how readers like you are discovering and using this website.

Do you want a glimpse into the hive mind of fundraisers? Check out this list!

  • The most-often googled phrase that brings people to this blog is, "How to write a theory of change." Funders sometimes require such a document as an attachment to a grant proposals. At other times, organizations voluntarily develop a theory of change to help form and focus a project. Here's my free download on How to Write a Theory of Change -- I walk you through it step by step!
  • You're also googling, "80-20 rule in fundraising" -- Discover more about how 20% of your efforts can yield 80% of your results. It’s likely that just a small proportion of the potential funders on your prospect list are those from which you are most likely to receive sustained funding. These are the low hanging fruit — the funders you need to prioritize in your outreach.