Every once in a while, I glance at my blog statistics to see how readers like you are discovering and using this website.
- The most-often googled phrase that brings people to this blog is, “How to write a theory of change.” Funders sometimes require such a document as an attachment to a grant proposals. At other times, organizations voluntarily develop a theory of change to help form and focus a project. Here’s my free download on How to Write a Theory of Change — I walk you through it step by step!
- You’re googling, “How to write goals and objectives” — Because it’s sometimes hard to understand the difference between a goal and an objective! Here’s my free cheat-sheet (worksheet) on How to Write Goals and Objectives.
- You’re also googling, “80-20 rule in fundraising” — Discover more about how 20% of your efforts can yield 80% of your results. It’s likely that just a small proportion of the potential funders on your prospect list are those from which you are most likely to receive sustained funding. These are the low hanging fruit — the funders you need to prioritize in your outreach.
- And finally, you’re googling, “Fundraising and what my mom thinks I do.” Mom is right — you are a fundraising hero!